DFASS
Sales on flight!
- Print media
2017
Brief
The DFASS Group is a world-class leader in retail options for travelers and travel-related audiences. They specialize in helping consumers and businesses access the enticing world of Duty Free retail, with a dynamic spectrum of services including.
Objetives
- Redesign the functionality of Avianca´s Duty Free catalog to improve user’s interaction and increase sales.
- Design the new concept for Avianca´s Duty Free catalog.
Planning
Ready to board
The idea of being offline for hours can be a nuisance for travelers, who are looking for different alternatives to spend time during a flight; that is why we need to reward every moment of their attention.
We developed a useful and attractive tool for travelers, this tool allows the user to take advantage of the flight time, so they can make their lastminute purchases. We created a new design concept focused on the readers and their experience on board. This tool allowed us to establish a pleasant communication relationship with them and thus help increase the commercialization of high-end products.
Applied Usability
As a digital agency we faced great challenges designing a printed media catalog. This was a great opportunity to create a new way to implement UX and usability in to a different media.
In this case we needed the user to find the products and benefits easily so they could buy them faster.
¡Take off!
with a print run of
85.700
COPIES
186
PAGES
70
INTERNATIONAL BRANDS
Avianca’s Duty Free catalog was launched with a print run of 87.000 copies, 186 pages and more than 70 international brands. We gave the travelers a functional and useful magazine. Users were able to browse through their pages perceiving visually sensations that linked to high-end products and lifestyle.
PRESENTATION CONCEPT AND DESIGN
CATALOGUE DUTY FREE 2017
CATALOGUE DUTY FREE 2018 – I
CATALOGUE DUTY FREE 2018 – II
Additional to the catalog, we made a video including the most relevant content of the catalog and advertising ads playing from the screensin their seats.