- Branding
- Content
- Print media
- Social Media
- Web
2015 – 2017
Brief
A Colombian Entrepreneurship focused in the beard caring products. A 100% natural Colombian products. The idea was born due to the latent needs of the Bearded.
Having a beard is much more than letting it grow, it is a lifestyle. It provides a powerful identity. This identity is what the founders of Barbudo Brand wanted to transmit with their brand from the beginning. An image endowed with personality!
Objectives
- Brand positioning.
- Product commercialization.
- Create a Barbudo Brand community
Implementation
INCREASING THE POWER OF THE BRAND
We face the challenge of taking a great evolutionary step in the history of Barbudo Brand while preserving the essence of the brand. Jaime and Andrés wanted the change in their image to reflect the rapid growth of their business and their strengthening as a brand without generating gaps between the company and the users.
We strategically build a new image. We gave the brand functional and aesthetic characteristics that allow the brand to communicate coherently in any interaction environment with the user.
Preserving the essence, we strengthened the power of Barbudo Brand by designing an image that empowers the bearded lifestyle and communicates the key values of the brand to the customers.
USES
LABEL DESIGN
BUSINESS CARDS
PHOTOGRAPHY
To capture the essence of the Barbudo Brand products, we travel to the cradle of the origin of its natural ingredients. We went through magical scenarios that allowed us to reflect the natural and 100% Colombian essence of Barbudo Brand in high quality photographs.
We took various textures of each scenario into our studio, which gave context to the product photographs under a careful and thoughtful art direction.
SCENARIO PHOTOGRAPHY
STUDIO PHOTOGRAPHY
WEBSITE AND BLOG
The next step in the process of consolidating the brand was the construction of a website that would become a key point of connection with the users. The site contains detailed information about the brand and the products. The user can access valuable and reliable information which would contribute to generate new business contacts.
SOCIAL MEDIA
Building a community around a brand is a process that deserves a lot of dedication. Our challenge was to empower the brand in different channels. Differentiate it within the category and strengthen its personality through the consolidation of its own voice and image .
A beard with power grows thanks to a patient and dedicated effort, likewise the Barbudo Brand community grows and strengthens day by day, thanks to a process of evolution and constant optimization